Blog & Content Audit

Most blogs accumulate rather than grow. After a few years there are hundreds of posts, a handful earn all the traffic, and nobody is sure what the rest are doing. Our content audit inventories every piece of content on your site, scores it against performance and intent, and returns a decision for each URL: keep, refresh, merge, or remove.

What we examine

Every blog & content audit in the plan works through this checklist. Nothing is skipped because it looked fine at a glance.

• Complete content inventory with traffic, rankings, engagement and conversion data
• Per-URL scoring against organic performance and business value
• Search intent alignment — whether the format matches what actually ranks
• Keyword cannibalisation across posts competing for the same query
• Content decay analysis identifying posts losing traffic month on month
• Refresh candidates — posts close to ranking that need updating rather than replacing
• Merge candidates — thin posts on one topic better combined into a pillar page
• Prune candidates — content earning nothing and diluting topical authority
• Topic cluster mapping and the gaps in your current coverage
• Competitor content gap analysis on the terms you are missing entirely
• Internal linking between related articles and toward commercial pages
• E-E-A-T signals — author attribution, credentials, citations and freshness
• Readability, structure and formatting against the current results page
• Publication cadence and its measurable relationship to traffic growth
• Content conversion paths and whether articles lead anywhere useful
• A prioritised twelve-month editorial roadmap built from the gaps found

Problems we find most often

These are real patterns from audits we have delivered. If any of them sound plausible for your site, they are worth checking.

• Forty percent of published posts earning zero organic traffic in twelve months
• Twelve short posts on one subject that should be a single authoritative guide
• The highest-traffic article having no internal link to any commercial page
• Listicles targeting queries where Google exclusively ranks comparison tables
• A top-performing guide three years out of date and steadily losing position

What you receive

• A written section in your monthly audit report covering every checkpoint above
• Each issue scored by expected impact and implementation effort
• Evidence for every finding — screenshots, exports or reproducible URLs
• Step-by-step remediation instructions written for whoever will do the work
• A comparison against the previous month showing what your fixes moved
• Direct email access to the specialist who produced the section

How this fits the complete audit

This discipline is part of our audit plans rather than a standalone purchase, because findings in one area almost always explain symptoms in another. A ranking drop that looks like a content problem is frequently a crawl problem, and you only see that when the same team reviews both. Which plan includes it is set out on the pricing page — plans start at $29.99 per month, and the Professional plan at $101.99 covers all seven.