Everything we get asked before and after signing up. If your question is not here, the contact page reaches a human.
About the audit
What exactly do I receive each month?
A written report covering the audit disciplines your plan includes, an executive summary of the highest-impact problems, a scorecard with the change since last month, a prioritised action list, and implementation notes written for developers, writers and marketers. The Professional plan and above cover all seven disciplines and add impact and effort scoring.
How long does the first audit take?
It depends on your plan: seven business days on Starter, down to three on Enterprise, counted from the point we receive access to your Google Analytics 4 and Search Console properties. Unusually large sites may take longer, and we will tell you before we start if that applies to you.
What access do you need?
Read-only access to Google Analytics 4 and Google Search Console, your target keyword list, and up to three competitor domains. We never require admin access to your website, CMS or hosting to complete the audit.
Do you audit sites on any platform?
Yes. WordPress, Shopify, Magento, Webflow, custom builds and headless setups are all fine. The platform changes how fixes are implemented, not what we look for.
Can you audit a site that is not in English?
Yes, for major European languages and Hindi. Tell us the target markets when you sign up and we will confirm before your first audit.
Pricing and billing
How much does it cost?
There are six plans, from $29.99 to $999.99 per month, priced by site size and how many audit disciplines you need. The Professional plan at $101.99 covers all seven. Whichever you pick, the monthly price is the entire cost — no setup fee, no minimum term.
Which plan should I choose?
Pick on site size first: under 100 pages, Starter is genuinely enough. Up to 2,000, Essential or Growth. Above that, Professional. If you do not yet know where your problem is, take Professional — it is the only single-site plan covering all seven disciplines, and diagnosis is what it is for. Agency and Enterprise are for running several sites, not for buying a better version of one.
Can I change plans later?
Yes, at any time. Upgrades take effect immediately and we prorate the difference. Downgrades take effect at your next renewal, so you keep what you paid for. Neither costs anything extra.
Why monthly for what sounds like a one-off?
Because search is not static. Each month we re-run the full audit, measure what your fixes actually moved, catch new problems introduced by site changes or algorithm updates, and reset the priority list. A one-off audit is accurate for about six weeks.
Can I cancel?
At any time, without a phone call. Cancel before your next renewal date and you will not be charged again. Every report already delivered remains yours.
Do you offer refunds?
Yes, within 14 days of your first payment. Submit the form on our Refund and Return Policy page and we will review it within two business days.
Working with us
Do you fix the problems you find?
Not on any plan. Every plan covers finding, explaining and prioritising issues, with instructions detailed enough for your team to act on. If you would prefer we implement the fixes, contact us and we will scope that as separate work.
Can I speak to the person who wrote my report?
Yes. Reply to the email your report arrives in and it goes to the specialist who produced it, not a shared inbox.
Will you guarantee my rankings improve?
No, and you should be sceptical of anyone who does. Nobody outside Google controls its ranking systems. What we guarantee is that you will know precisely what is wrong and what to do about it.
Do you work with agencies on a white-label basis?
Yes. The Agency plan covers up to five sites with white-label reports carrying your own logo, and Enterprise extends that to fifteen. Several agencies use us as their audit function.
Data and privacy
What do you do with my analytics data?
We use it solely to produce your audit. It is never sold, never shared with other clients, and never used to train third-party models. Full detail is in our Privacy Policy.
How long do you keep my data?
Audit data is retained for the life of your subscription plus twelve months, so that year-on-year comparisons remain possible if you return. You can request earlier deletion at any time.
Do you sign NDAs?
Yes, at no extra cost. Send yours through the contact form and we will review and return it.
Still deciding?
Ask us anything, or start the audit and see the first report for yourself.