Social Media Audit

Social signals are not a direct ranking factor, but they shape how your brand is discovered, how your links are shared, and how your pages render when someone posts them. Our social audit reviews the technical markup that controls those previews, benchmarks your presence against competitors, and measures what social traffic actually contributes.

What we examine

Every social media audit in the plan works through this checklist. Nothing is skipped because it looked fine at a glance.

• Open Graph markup coverage, correctness and image dimensions across templates
• Twitter/X card markup and how your pages preview when posted
• Preview rendering tested on the major platforms, not just assumed from the markup
• Profile completeness and consistency across every network you use
• Brand name, handle and NAP consistency for local and entity signals
• Profile and cover imagery quality and current platform sizing
• Bio and description optimisation with link placement
• Posting cadence and consistency benchmarked against three competitors
• Engagement rate by content type and format
• Follower growth trend and any signs of purchased or inactive audience
• Social referral traffic quality in analytics — volume, engagement and conversion
• Share button implementation and whether it harms page performance
• Employee advocacy and branded hashtag usage
• Social listening for unlinked brand mentions worth pursuing as links
• Knowledge panel and entity signals fed by your social profiles

Problems we find most often

These are real patterns from audits we have delivered. If any of them sound plausible for your site, they are worth checking.

• No Open Graph image defined, so every shared link rendered as a grey placeholder
• An abandoned duplicate profile outranking the real one for branded searches
• Social share buttons loading four third-party scripts and costing 1.2 seconds of LCP
• Social traffic converting at four times the site average, but receiving no budget
• Inconsistent business names across profiles, weakening entity recognition

What you receive

• A written section in your monthly audit report covering every checkpoint above
• Each issue scored by expected impact and implementation effort
• Evidence for every finding — screenshots, exports or reproducible URLs
• Step-by-step remediation instructions written for whoever will do the work
• A comparison against the previous month showing what your fixes moved
• Direct email access to the specialist who produced the section

How this fits the complete audit

This discipline is part of our audit plans rather than a standalone purchase, because findings in one area almost always explain symptoms in another. A ranking drop that looks like a content problem is frequently a crawl problem, and you only see that when the same team reviews both. Which plan includes it is set out on the pricing page — plans start at $29.99 per month, and the Professional plan at $101.99 covers all seven.