SEO Audit Now (“we”, “us”, “our”) respects your privacy. This policy explains what personal information we collect, why we collect it, how we use and protect it, and what rights you have over it. It applies to this website and to the SEO audit services we provide.
1. Who we are
We are SEO Audit Now, an SEO audit agency. For the purposes of data protection law we act as a data controller for the personal information described in this policy. Where we process analytics data belonging to your website visitors on your behalf, we act as a data processor and you remain the controller of that data.
2. Information we collect
Information you give us
- Contact and enquiry details — name, email address, telephone number, company, website URL and the content of your message when you complete a form on this site.
- Account and order details — billing name, email address, billing address and order history when you purchase a subscription.
- Payment details — card and payment data is collected and processed directly by our payment provider. We do not store full card numbers on our systems.
- Refund request details — order number, purchase date and the reason you give when you submit a refund request.
- Correspondence — emails and messages you send us, retained so we can answer them and keep a record of the engagement.
Information we receive to perform the audit
- Read-only access to your Google Analytics 4 property, including aggregated traffic, engagement and conversion data.
- Read-only access to your Google Search Console property, including query, impression, click and coverage data.
- Publicly available data about your website and your nominated competitors, gathered through crawling and third-party SEO tools.
Information collected automatically
- Technical data — IP address, browser type and version, operating system, and device type.
- Usage data — pages visited, time spent, referring source and interactions with the site.
- Cookies and similar technologies — see section 5 below.
3. How we use your information
- To respond to your enquiries and provide the information you request.
- To provide, deliver and support the SEO audit service you have purchased.
- To process payments, issue receipts and manage your subscription.
- To assess and process refund requests.
- To send service communications about your account, reports and renewals.
- To send marketing communications, where you have consented or where we have a lawful basis and you have not opted out.
- To operate, secure and improve this website.
- To detect and prevent fraud, spam and abuse of our forms and systems.
- To comply with our legal, tax and accounting obligations.
4. Legal bases for processing
Where the UK GDPR or EU GDPR applies to you, we rely on the following legal bases:
- Contract — to deliver the service you purchased and manage your subscription.
- Legitimate interests — to run and secure our business, respond to enquiries, prevent fraud and improve our service, where those interests are not overridden by your rights.
- Consent — for non-essential cookies and for marketing email. You may withdraw consent at any time.
- Legal obligation — to retain financial records and comply with lawful requests.
5. Cookies
Cookies are small text files placed on your device. We use:
- Strictly necessary cookies — required for the site to function, including keeping items in your cart, maintaining your session at checkout and securing form submissions. These cannot be switched off.
- Functional cookies — remembering preferences such as your login state.
- Analytics cookies — helping us understand how visitors use the site so we can improve it.
Most browsers let you refuse or delete cookies through their settings. Blocking strictly necessary cookies will prevent parts of the site, including checkout, from working.
6. Sharing your information
We do not sell your personal information, and we do not share it with other clients. We share it only with service providers who help us operate, and only to the extent they need it:
- Payment processors — to take payment and handle refunds and chargebacks.
- Hosting and infrastructure providers — to run this website and store data securely.
- Email and communication providers — to send service and marketing messages.
- SEO and analytics tool providers — to gather the data required for your audit.
- Professional advisers — accountants and lawyers, where necessary.
- Authorities — where we are legally required to disclose information.
We may also transfer your information as part of a merger, acquisition or sale of assets, in which case we will notify you before it becomes subject to a different privacy policy.
7. Data retention
- Enquiry and contact form data — retained for 24 months from your last contact with us.
- Audit and analytics data — retained for the life of your subscription plus 12 months, so year-on-year comparison remains possible if you return.
- Order and payment records — retained for 7 years to meet tax and accounting obligations.
- Marketing data — retained until you unsubscribe or ask us to delete it.
You can ask us to delete your data earlier, and we will do so unless we are legally required to keep it.
8. Security
We apply appropriate technical and organisational measures to protect your information, including encryption in transit, access controls limiting data to staff who need it, and regular review of our systems. No method of transmission or storage is completely secure, so while we work hard to protect your information we cannot guarantee absolute security.
9. Your rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Have inaccurate information corrected.
- Have your information deleted, where we have no overriding legal reason to keep it.
- Restrict or object to how we process your information.
- Receive your information in a portable, machine-readable format.
- Withdraw consent at any time, where we rely on consent.
- Opt out of marketing communications, using the unsubscribe link in any marketing email.
- Lodge a complaint with your data protection regulator.
If you are a California resident, you additionally have the right to know what personal information is collected and disclosed, to request deletion, to correct inaccurate information, and not to be discriminated against for exercising those rights. We do not sell or share personal information as those terms are defined under the CCPA and CPRA.
To exercise any right, email support@seoauditnow.com. We respond within 30 days and may need to verify your identity first.
10. International transfers
We are based in the United States, and some of our service providers operate in other countries. Where personal information is transferred out of the UK or European Economic Area, we rely on an adequacy decision or on Standard Contractual Clauses to ensure it receives an equivalent level of protection.
11. Children
Our services are intended for businesses and are not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with information, contact us and we will delete it.
12. Third-party websites
This site may link to websites we do not operate. We are not responsible for their content or privacy practices, and we encourage you to read the privacy policy of any site you visit.
13. Changes to this policy
We may update this policy from time to time. The current version is always published on this page with the date it was last revised. Where a change materially affects how we use your information, we will notify you by email.
14. Contact us
For any privacy question or request, contact us at support@seoauditnow.com.